Dear anyone aspiring to be a “creator” or “build an audience” in 2024, there’s a crucial insight you should keep in mind.
#1 – WHO follows you is far more important than HOW MANY people follow you.
When it comes to content creation, having a meaningful audience is more valuable than a large one. Quality over quantity matters. Consider this advice: “You’d rather have 1,000 customers who really love your product than 1,000,000 people who just kinda like it.” Apply the same principle to your content creation journey.
#2 – You want to be “known well,” not “well known.”
Fame shouldn’t be your primary goal. Instead, focus on becoming well-known within your niche. Share your stories, hopes, dreams, fears, and obsessions. Teach your audience the 5 D’s:
- *Done – what have you done? what’s your track record?
- *Deliver – what do you offer people who follow you?
- *Do – what do you do for work? for fun?
- *Dreams – what do you want outta life? (eg. Gary V wants to buy the Jets)
- *Dork Out – what are you really into? what do you collect?
#3 – There’s no such thing as too long, only ‘too boring’.
Don’t worry about the length of your content; worry about keeping it interesting. If it’s engaging, your audience will stay tuned, regardless of its duration.
#4 – Don’t worry about your writing style or production quality.
A+ content with C- delivery is a great starting point. Focus on living an interesting life so you have meaningful things to share. Substance beats style in the long run.
#5 – Create a binge bank.
Make your content bingeable within a 1-3 hour sitting. Let your audience immerse themselves in your world. Your back catalog becomes crucial when you break through, so invest in building it up.
#6 – The rule of 100.
If you’re into video content, take advice from @MrBeast: everyone starts by sucking, so make 100 videos, improving one aspect each time. By the 100th video, you’ll likely see significant progress.
#7 – Pick the platform that suits you.
Choose a content platform that aligns with your preferences. Whether it’s long-form, short-form, text, video, or podcasts, focus on what you enjoy doing.
#8 – No matter the platform, don’t stop writing.
Writing is a form of thinking. It helps articulate your thoughts and ideas. Regardless of your chosen platform, make writing a consistent practice.
#9 – People don’t want information, they want a feeling.
Your channel is like a shop in a crowded market. People follow you not just for what you know but for how you make them feel. Identify the emotion you’re selling and consistently deliver it to build a dedicated fanbase.
Lastly, remember the golden rule of content: “Retweet @shaanvp the way you want to be retweeted!”
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