- identify keywords:
For example for topic ‘How to choose VPN correctly?’
Good keywords: “how to choose a vpn” or “choosing a vpn” or best vpn
2. Competitor research:
search query on topic in Google (for example ‘choosing vpn’). Look at articles from zero issue and at first places (it’s desirable that there were articles from our competitors). Сhoose few of these which best of all match the adjusted topic. Copy their links to Semrush and look at the keywords used in them:
Detailed analysis of articles and competitors’ keywords gives you ideas on what else to write about and how else to open a question.
If the competitors’ keywords don’t fit or it’s not enough, look at delivery in Google titles of other people’s articles – there are usually inserted most relevant keywords. You can also search insights in this panel
- Complete the selected masks mid-range and low-frequency keywords.
- Choose master keyword and use that which was registered
Working with content:
make an outline of the article (make a landing plan) – this will help competently split text into subtitles and reallocate notional load use statistical dates in order to text looks like more expert
text size – 4000-5000 symbols, from 1000-1500 words
paragraph size – no more 500 symbols without spaces. Sentence size no more 250 symbols
Write Title H1
Write at least two subtitles. It has to answer the main points and site theme, contain keywords
Write subtitles H3
structure text – use numbered lists, spreadsheets, schemes
use graphics – actual and relevant pictures and memes well complete content. Before downloading pictures on the site – call them transliteration using keywords. Indicate tag alt. What is shown in the picture should be displayed in the name and in the alt picture
cross links – from the text should take away the maximum 3 links on other pages of the same site or on sites our products.
Ideal scheme:
– link to homepage
– link to article or landing page on similar topics
– link to CTA – downloads \ prices \ questions
use a different type of anchors for cross links:
– keyword
– common phrase, for example: here \ on this page etc
– in the form URL
- Meta information. For meta information choose keywords from several masks which describe as fully as possible thematic range of landing. Use these keys in readable form for title and description.
use a row of keywords from more popular objective key requests. Dilute low-frequency requests so that in the end gets legible, nice looking text, without over spam keys, but having in itself all important words from semantics
the optimal header size title has to be from 60 to 67 signs. Write name of site in title on two different pages.
long meta tag description no more 158 symbols. Have to contain keywords which refer to this page. On every page site meta tag description has to be unique
title and description have to differ from each other.
SEO-processing
- image optimization. Prescribe attributes alt (it should describe what’s going on in the picture + add keywords)
- check text through https://istio.com or a different similar service. Besides other characteristics, to direct special attention to percentage of occurrence and key relevance:
For basic words from the selected masks, percentage of occurrence has to not less 1% and no more 5-7%. Relevance – not less 1 - check the uniqueness of the text through services https://advego.com/antiplagiat/ or https://smallseotools.com/plagiarism-checker/ Uniqueness must be not less 85%
- check the readability of the text through the service https://app.readable.com/
Work with links in text
- allowable amount: 3-5 links
- give links only to our sites. If there is urgent need to give link to an external resource, use nofollow link
- in buttons CTA can add links on stores, section downloads, pricing, help, FAQ, manuals and other blog articles.
- choose one of keywords or near keyword phrase in text for anchor links (phrases which highlight as a link). Also it can be a word which accurately identifies what the text is about in the link (for example, for link to page manuals can use anchor manuals, guides etc)
- if the link leads to the article, do not anchor a full copy of the title, you need to rewrite it to maintain relevance to the topic article.