Most of the audience emails is on Gmail, so it is necessary to track domain sending reputation on Google Postmaster service. Available from google administrator panel
![](http://savilov.org/wp-content/uploads/2021/07/image4-1024x474.png)
If reputation of IP domain drops below average, action required
![](http://savilov.org/wp-content/uploads/2021/07/image1-2-1024x487.png)
![](http://savilov.org/wp-content/uploads/2021/07/image2-1024x462.png)
General reputation monitoring and spam testing
Service that I usually use to check domain reputation: mxtoolbox
To Check domain reputation you need to go to blacklists tab and enter a domain address or IP address
![](http://savilov.org/wp-content/uploads/2021/07/image3-1024x484.png)
If IP address or domain is in more than 2 black lists, you have to take action on it