with the greatest reach
with the greatest reach
Banners for display on the Google Display Network
File sizes: up to 150 KB | GIF, JPG, PNGBanner Content Requirements:
- Logo
- The picture is the most relevant to the topic.
- A button with a call to action (for example “More”). If the button does not fit, only the logo
- Important: there should be a 1 pixel wide dark outline around the banner
- Important: the text on the banners must be readable and clear. USP (why you?). The message on the banner should be short and concise.
- Don’t use a lot of text
Banners with the greatest reach
| 300×250 | 728×90 | 320×100 |
| 336×280 | 468×60 | 300×600 |
Banners with less coverage:
| 200×200 | 120×600 | 930×180 | 300×50 |
| 240×400 | 160×600 | 970×90 | 320×50 |
| 250×250 | 300×1050 | 970×250 | 580×400 |
| 250×360 | 980×120 |
Google Ads Adaptive Banner Sizes
Adaptive Ads uses 3 kinds of banner sizes
1. Horizontal orientation
The aspect ratio is 1.91: 1
Size – 1200 x 628.
2. Square
The aspect ratio is 1: 1
Size – 1200 x 1200
3. Logo
It is recommended to use a transparent background for any logos, but the logo must be aligned to the center of the margin
- The aspect ratio is 1: 1 (square).
- The recommended size for a square logo is 1200 x 1200 (the minimum size is 128 x 128).
- The aspect ratio is 4: 1.
- Size – 1200 x 300 (minimum size – 512 x 128).
Important:
1. The size of one file must be no more than 1 MB.
2. Image text is discouraged, but acceptable if:
– takes no more than 20%. The image may shrink and the text will be distorted;
– the font is large, so that when reduced, it also remains readable
3. In some advertising spaces, the image may be cropped by up to 5% on the left and up to 5% on the right.