Google Display Ads Banner Tips & Sizes with greatest reach

Сreating graphic banners for display on the Google Display Network
File sizes: up to 150 KB | GIF, JPG, PNG

Banner Content Requirements:

  • Logo
  • The picture is the most relevant to the topic.
  • A button with a call to action (for example “More”). If the button does not fit, only the logo
  • Important: there should be a 1 pixel wide dark outline around the banner
  • Important: the text on the banners must be readable and clear. USP (why you?). The message on the banner should be short and concise.
  • Don’t use a lot of text

Banners with the greatest reach


Banners with less coverage: