The road from the idea of the application to the first downloads from stores can be bumpy and thorny. It can take months of designing and developing the app before customers start using it. Finally, after weeks of testing and fixing bugs, your application arrived in the App Store. The publisher faces another challenge – […]

Instagram ranks posts based on six ranking signals. These are: Interests The social ranking engine aims to show its users posts they’re likely going to engage with– leave a comment on, pause to consume it, give it a like, or save it. Relationship with other users Instagram is likely to show posts to users from […]

with the greatest reach with the greatest reach Banners for display on the Google Display Network File sizes: up to 150 KB | GIF, JPG, PNG Banner Content Requirements: Logo The picture is the most relevant to the topic. A button with a call to action (for example “More”). If the button does not fit, […]

Apple app store requirements Following information can be changed/added only during the release of new version. iOS/Mac App       0.   App info  App Name: up to 30 characters; Subtitle: up to 30 characters; Description: 4000 symbols; What’s New: 4000 symbols – available only with app version update; Promotional text: 170 symbols; Keywords: limited to 100 […]

Most of the audience emails is on Gmail, so it is necessary to track domain sending reputation on Google Postmaster service. Available from google administrator panel If reputation of IP domain drops below average, action required General reputation monitoring and spam testing Service that I usually use to check domain reputation: mxtoolbox To Check domain […]